Welcome!

The Town of Ludlow is developing a a consumer-friendly electricity program called Ludlow Power Choice. The program is an electricity aggregation, which is a kind of group electricity purchasing program. 

Through the program, Ludlow residents and businesses will have new choices and greater control over the cost and environmental impact of the electricity they use, including the ability to buy more of their electricity from renewable sources. Though Ludlow Power Choice will not be able to guarantee savings, the Town is committed to working toward competitive and stable prices.

In launching Ludlow Power Choice, Ludlow will join more than 200 other cities and towns in Massachusetts with similar programs. Ludlow is targeting 2025 for program launch.

Town of Ludlow municipal website

Aggregation implementation process

Stable prices

 Ludlow Power Choice will provide long-term electricity supply prices that will not change seasonally. The program also has the potential to provide savings when compared with Eversource’s Basic Service prices, but because Eversource’s Basic Service prices change and future prices are not known, savings cannot be guaranteed.

Consumer protections

 Ludlow Power Choice is being designed to protect Ludlow consumers. The program will include no hidden fees, and you will have the freedom to opt out of the program at any time with no penalty.

New choices

 Ludlow Power Choice participants will have several options within the program. Participants will automatically receive more electricity from renewable sources (like the sun and the wind) than is required by state law, or they can choose from other options that include more or less electricity from renewable sources.

Details such as prices, how much renewable electricity will be included, and when the program will launch will be determined after Ludlow’s Aggregation Plan receives approval from state regulators. Learn about the implementation process.

How electricity aggregation works

Through Ludlow Power Choice, Ludlow will choose its own electricity supplier and establish a Ludlow price for Supply charge on participants’ electric bills. In addition, program participants will automatically receive more of their electricity from renewable sources. However, Ludlow Power Choice will not replace Eversource as Ludlow’s electric utility. If you choose to participate:

  • Eversource will continue to deliver your electricity with no interruption, and you will continue to call Eversource if your power goes out.
  • Eversource will continue to send your electric bill, and that is the only electric bill you will receive. But on your bill, Eversource will use a Ludlow price to calculate your Supply charge.
  • You will see no change to any discounts or credits that you receive from Eversource, such as a low-income discount. But if you have Budget Billing from Eversource, it will no longer apply to your Supply charge.

Diagram describing how Ludlow Power Choice works.

Enrollment will be automatic for most electricity customers in Ludlow (though not for customers who have already signed a private electricity supply contract). If your account is eligible for automatic enrollment, you will receive a notification in the mail from the Town with details like pricing and program options before being enrolled. If you have a private electricity supply contract, you may choose to participate, and enrolling will be an easy process. However, you are encouraged to check with your current supplier before making any change as you may be subject to early termination fees.

Participation is not required. The automatic enrollment model is state law for all municipal electricity programs like Ludlow Power Choice, but you will be able to opt out before being enrolled and any time after enrollment with no penalty.

Learn more about how aggregation works
Read the FAQ

Where to look on your Eversource bill 

Ludlow Power Choice will be integrated into your existing Eversource electric bill. You will see only minor changes to the way your electric bill appears.

To understand how the program will appear on your bill, see an example bill.

Protect your electricity account number

Eversource will never knock on your door or call you to talk about your electric bill.
Only provide your account number if you are ready to change your electricity supplier.